Always having dry skin and dry hair led to multiple trips to the doctor’s office for Psyche & Vontoba. One day, while helping a local nonprofit raise money selling candles and spa gift baskets, Psyche challenged them to create products she could actually use to make her beauty routine more natural, more fun, healthier, and more affordable. After introducing the collection to friends, family, and their own children, the Terry’s were inspired to share their love for clean beauty across the nation. Today, millions of Urban Hydration products are sold in more than 10,000 retail stores across the nation.
Urban Hydration is a certified Women Owned and Minority Owned Brand.